Chevrolet publishes all-emoji press-release

skndal Ads, Misc

Communication is an always-changing phenomenon that tirelessly changes through different modes, platforms and channels. Detroit-based car-manufacturer Chevrolet decided to keep ahead of that curve — on Monday June 22nd the company published a press release consisting entirely of emoji’s with the following statement:

Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication. Try and decode this news or watch for the decoder at 2 p.m. EDT on Tuesday. #ChevyGoesEmoji

Can you decode this?

The company also announced that they would be publishing the translation roughly one day later. Did you guess right?

Emoji Explained: You’re Going to Love the All-New 2016 Cruze!

Emoji Explained: You’re Going to Love the All-New 2016 Cruze!http://media.chevrolet.com/media/us/en/chevrolet/news. detail.html/content/Pages/news/us/en/2015/jun/0622-cruze-emoji-decoder.htmlEditor’s note: On Monday, Chevrolet teased the announcement of the upcoming 2016 Cruze – in emoji. Here is the translated version. The all-new 2016 Cruze blends innovative technology, striking design and impressive efficiency into one sporty ride. It’s the best new thing since sliced bread for stylish and…

See also

Can you communicate using just emoji? Ask Chevy ;-) | Arwa Mahdawi | Comment is free | The Guardian

Can you communicate using just emoji? Ask Chevy 😉 | Arwa Mahdawi | Comment is free | The Guardianhttp://www.theguardian.com/commentisfree/2015/jun/23/chevy-all-emoji-press-release-translation-chevrolet-cruze-mediaA wordless press release announcing the arrival of the Chevrolet Cruze is not a clueless attempt to connect with millennials – it’s a cunning bid for the grand prize of media attention