Comparing the ROI of Content Marketing and Native Advertising

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Via: Harvard Business Review

Comparing the ROI of Content Marketing and Native Advertising - HBR

Comparing the ROI of Content Marketing and Native Advertising – HBRhttps://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertisingWhich one should you invest in? Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn…